Agentic Checkout Bridge

Improve SEO Ranking

Google typically doesn't rank doorway pages as it's flagged as duplicate content. Google does rank destination sites where users can purchase items.

Increase Conversion Rate

Less page views and click outs means you keep visitors engaged and on your site. The checkout follows industry best practices for fast purchasing.

Collect Customer Data

Customers fill in checkout forms on your site, allowing you to collect and build up your own customer list.

How it works

The Seamless, Secure, and Smart Universal Agentic Checkout

When a customer clicks "Buy Now" on your 37x-powered marketplace for select supported suppliers, our Agentic Checkout Bridge takes over to deliver a smooth, secure purchasing experience, without ever compromising on accuracy or control.

Pre-Purchase Accuracy: Price & Stock Checks

Before anything is submitted, our system verifies the price and stock availability of the selected item directly with the merchant in real time. If any discrepancies are found, such as a higher price or low stock, the customer is immediately notified and asked to approve the changes. No surprises. No blind charges.

The Checkout Agent: Your Behind-the-Scenes Assistant

Once the customer proceeds to checkout, our automated agent kicks into action. This highly-tested, robust agent performs every necessary action to complete the purchase on behalf of the user, from adding the item to the cart to completing the final payment form, just like a real person would.

Payment Handling: 100% Secure

Customers submit shipping, billing, and payment information during checkout. Importantly, 37x does not collect or store any payment data. All payment details are securely handled by our PCI-compliant third-party payment processor, ensuring full compliance with industry standards.

If 3D Secure (e.g., Verified by Visa or Mastercard SecureCode) is required, we prompt the user immediately, no interruptions, no confusion.

Order Placed, Merchant & Customer Notified

Once the order is successfully submitted, the user receives a confirmation directly from the target merchant, just as if they'd purchased from the original store themselves.

Meanwhile, real-time feedback is provided at each step to ensure transparency and a seamless experience.

Suppliers Handle Fullfilment, Refunds & Returns

Customers are directed to the supplier directly for queries, order tracking, refunds & returns.

How Checkout Bridge Stacks Up

Own the Checkout. Own the Relationship.

Amazon recently launched a similar "Buy For Me" feature, but there are some important differences, especially in how customer data is handled.

The transparent, merchant & supplier friendly checkout agent

37x Agentic Checkout Bridge

You keep your customer data and transmit transparently to suppliers, you both win and both build first party data.

Direct connection to your partner brands

Fully visible order flow with user control

Works with select pre-integrated merchant suppliers on our platform

Merchants and suppliers can opt out on a per site basis

Amazon "Buy For Me"

Amazon creates a masked email address for each order, suppliers may not receive the real customers data.

Amazon mediates all communication.

Black-box via Amazon, amazon is in total control, knowing what users buy for their own gain.

Only available for enrolled Amazon brands.

Amazon is coming after your data. Their masked emails and opaque process limit visibility and control. With 37x, you level the playing field, own your customer relationships, transmit data transparently to selected partner brands, and build real loyalty together.